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High Caliber Karting and Entertainment, founded by three friends passionate about delivering unparalleled excitement, offers high-speed kart racing, axe throwing, rage rooms, and more in Lansing, Michigan. Committed to excellence and community engagement, they aim to provide unforgettable experiences for all guests.
High Caliber Karting had a need to fine-tune their operations and discover any service gaps. They evaluated several vendors, but CustomerOptix stood out for their flexible, test-first approach. While others demanded long-term contracts upfront, CustomerOptix proved the value first." The CustomerOptix mindset—“If we deliver results, you’ll stay”—really resonated.
The focus for High Caliber Karting was that CustomerOptix's mystery shopping program values real results over just consistent scores. When CustomerOptix Senior Business Development Representative, Danielle Alcock, stated, “We’re an experience company—this is product testing, not just perception testing,” that insight really hit home as it aligned perfectly with the client's goals, helping them meaningfully improve the guest experience.
With actionable data, the client was able to implement a new POS system to streamline and enhance their check-in process.
The client used feedback and launched ½ Off Family Sundays, allowing them to fill capacity gaps while making experiences more accessible without negatively impacting financial health.
Utilizing scorecards as coaching tools, helping our newer staff track their successes, gain confidence, and clearly see their contributions.
"Your candid, no-filter feedback gave us fresh insight to celebrate wins and grow. For founders, getting honest feedback from guests is rare—but your team delivered. Highly recommend to anyone serious about quality and improvement."
–Jordan Munsters, Chief Fort Officer, High Caliber Karting & Entertainment
Mystery shopping data insights led to meaningful operational changes for us, including:
On-Site Visits
Our evaluators will visit your store locations and assess your business based on your preferences, such as cleanliness, merchandising, and overall service.
Phone Interactions
Our evaluators will secretly interact with your team and can identify areas that require improvement such as wait times, product knowledge, and overall customer experience.
Online Experience
If your customers use your website to interact with your brand, our evaluators will review your website usability and product experience to help you identify areas for improvement.
Once you build your program and submit your order, our evaluators will execute that program and report actionable data and insights. Your report will undergo a thorough QA review and be emailed to you quickly so you can discover where improvements need to be made. Contact our team of experts today.
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